To help make the mobile world even closer to reach, Mobilitrix has done some innovative thinking with regard to pricing and how to make it simple to engage with the mobile channel. The result is the unique cost-per-activity (CPA) pricing model. The CPA model is designed to ensure that mobile campaigns are only charged for when there is interactivity generated by mobile users against the selected keywords.
There are no up-front fees, no activation fees, and no administration fees. Every time a mobile phone user successfully interacts with your mobile campaign, credits are deducted from your account.
It’s that simple.
You can buy credits online via Paygate (www.paygate.com), an accredited e-commerce payment provider or via direct bank transfer or EFT. Additional payment partners will be added as we launch into new markets. Allocate these credits towards your mobile campaign—bearing in mind that credits can be topped up or down, depending on campaign activity.
Each activity, defined as a request from a mobile phone for content and a response to that request, requires 8 credits. The cost per credit varies depending on the volume of credits purchased.
Embedded in the CPA pricing model are some additional services, for example real-time reporting and campaign notification, so that you know when you need to top up your account, pull a report or re-allocate credits between the various campaigns.
Again, there are no up-front fees, no activation fees, and no administration fees. You only pay for credits used in that campaign. Oh yes, and when you terminate a live campaign, and there are unused credits against that campaign, they automatically get returned to your account.
For information on future pricing plans and markets, please contact us on: sales@mobilitrix.com