Caltex mobile training with airtime incentive

Objective

Training of Caltex forecourt attendants

Brief

Chevron needed a more cost effective alternative to the traditional off-site staff training for their forecourt attendants. Training needed to yield high participation levels and allow for the assessment of knowledge.

Solution

Mobilitrix suggested a mobile phone training and assessment solution combined with a mobile reward to increase participation rates.

• Caltex forecourt attendants registered via USSD for the mobile training (advertised on posters in a staff kiosk).
• Product info and tips were sent via SMS to the registered attendants weekly.
• This was followed up by a call-to-action to complete a short test via USSD.
• Attendants answering the test correctly on the first attempt were immediately rewarded with a mobile airtime voucher worth R5.

Results

• 85% of registered forecourt attendants consistently participated in the mobile training project.
• Training costs amounted to less than 1% of the traditional training cost per person.