Blue Label and Mobilitrix in major deal

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Blue Label and Mobilitrix in major deal
Blue Label Telecoms Limited on Tuesday announced a strategic acquisition and partnership with Mobilitrix (Pty) Limited to accelerate growth in loyalty and mobile couponing services and strengthen its customer retention and incentivisation capabilities.

Mark Levy, joint-CEO of Blue Label Telecoms, said "the mobile coupon segment is experiencing as much as eight-fold growth with redemption values expected to exceed $43 billion globally by 2016".

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Blue Label and Mobilitrix in major deal

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