Mobile vouchers and coupons ... an opportunity for retailers and marketers
Mobile vouchers and coupons have emerged as a smarter and more secure alternative to paper-based versions. This is a particularly useful tool for both retailers and marketers to reach the widespread customer base in rural areas, the majority of which own cell phones. Wholesale Business spoke to Chris Rolfe, CEO of Mobilitrix about the opportunities and room for growth in mobile vouchers and coupons.
Mobile vouchers and coupons defined
A voucher has a specific monetary value, which can be used as payment for any products and service, while a coupon has a specific monetary value that only applies to a specific product or SKU. "Typically, a coupon allows a consumer to buy the product at a discounted rate, or receive added value (e.g. buy one and get one free) whereas a coupon can only be used for that specific product and cannot be used for general spend," Rolfe explains.