Mobile vouchers and coupons - a marketer's new best friend
It is fair to say that most of you reading this article would have tried to use a paper coupon component in one of you marketing campaigns over the past five years. I say tried, because the manual processes and effort required for both manufacturers and retailers, lack of measurable results, limited data captured, the time and the cost make this a poor to mediocre tool for marketers and hence it is not as widely used in SA compared to other countries.
It must be noted that the success of this tool for marketers is not only a function of how easy it is for marketers to use, but also at the consumer level is there good adoption and demand for coupons?
For a marketer, regardless of sector or campaign requirements, digital coupons now mean that campaigns are managed from a PC – and not from a printing press.