Mobile vouchers and coupons emerge as a smarter and more secure alternative to paper-based versions
Mobilitrix answers frequently asked questions for brand owners and advertising agencies on how to increase sales in the retail market.
What exactly are mobile vouchers and coupons?
A voucher has a specific monetary value, which can be used as payment for any products and service.
A coupon has specific monetary value that only applies to a specific product or SKU (stock keeping unit). Typically a coupon allows a consumer to buy the product at a discounted rate, or receive added value (e.g. buy one and get one free).
A coupon can only be used for that specific product and cannot be used for general spend.
Both mobile vouchers and coupons are issued, distributed, redeemed, reconciled and settled digitally whereas the paper-based versions rely on a manual process for each of the steps above.
How does a mobile coupon differ from a paper one and how is it redeemed?
Unlike paper format coupons, the mobile versions are received and stored digitally on a mobile phone (or PC).