Captain Morgan premix mobile coupon offer
To generate trial on a new ready-to-drink premix alcoholic beverage.
Brandhouse wanted to encourage consumers on their existing Captain's Mate mobile database to try a sample of their newly launched Captain Morgan Spiced Gold & Cola premix.
Mobilitrix developed a campaign using a mobile reward.
- A selection of the Captain Morgan mobile database were targeted to receive a mobile coupon for a 330ml bottle of the new product.
- An SMS containing the unique coupon code was sent to their cell-phones.
- This was redeemable at any Shoprite or Checkers Liquor Shop nationwide for a limited period.
- Upon presentation of the coupon code and the correct product at the designated retailer, the cashier entered the code into the point-of-sale system, for instant redemption.
- 3%* of targeted consumers redeemed their coupon in store.