• Chevron

    Caltex mobile training with airtime incentive

    Objective

    Training of Caltex forecourt attendants

    Brief

    Chevron needed a more cost effective alternative to the traditional off-site staff training for their forecourt attendants. Training needed to yield high participation levels and allow for the assessment of knowledge.


    Solution

    Mobilitrix suggested a mobile phone training and assessment solution combined with a mobile reward to increase participation rates.

    • Caltex forecourt attendants registered via USSD for the mobile training (advertised on posters in a staff kiosk).
    • Product info and tips were sent via SMS to the registered attendants weekly.
    • This was followed up by a call-to-action to complete a short test via USSD.
    • Attendants answering the test correctly on the first attempt were immediately rewarded with a mobile airtime voucher worth R5.

    Results

    • 85% of registered forecourt attendants consistently participated in the mobile training project.
    • Training costs amounted to less than 1% of the traditional training cost per person.

  • Rewards at a glance

    • Airtime - across all networks
    • Retail coupons - specified value off a specific product
    • Retail vouchers - specified value off a total basket size
    • Content – including all audio, video or image formats
    • Other including electricity and e-currency

    Clients:

    Find out how :

    Caltex trained 85% of their attendants at less than 1% of the traditional training cost, while rewarding learners with airtime vouchers - all through their mobile phones.

    "With the Mobilitrix mobile marketing products, we trained our staff at a fraction of the usual cost, achieved 85% ongoing participation and were able to measure results accurately and in real time."

    Niall Kramer - Regional Integrated Marketing Manager, Africa - Chevron

    Winners of:

    Frost & Sullivan 2008 South African Mobile Content Product Innovation Award