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South African Mobile Marketing and Mobile Vouchers referse categories of marketing

Mobile Marketing is growing in South Africa. Have you received a mobile voucher and redeemable mobile voucher from a retailer in South Africa? Expect to receive more mobile vouchers and more mobile marketing campaigns from South African retailers. There are so many benefits to running a Mobile marketing campaign in South Africa. Reach your customers through their mobile phone; send those mobile marketing vouchers, or a mobile advertising marketing product. Your can have access to all South Africans. The mobile phone is the best way to deliver marketing messages, vouchers, sms, ringtones, text messages, cheap marketing and advertising. The growing South African mobile market and Africa as a whole is the perfect platform to communication through mobile devices. Mobilitrix have the best mobile marketing campaign tools, send mobile vouchers, sms mobile messages, multimedia files straight to your customers phone. So what is mobile marketing.

South African Mobile Marketing and Mobile Vouchers

South African Mobile Marketing and Mobile Vouchers referse categories of marketing. First, and elatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone. Second, and a more traditional definition, is meant to describe marketing and and Mobile Vouchers in a moving fashion.

South African Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Africa when businesses started to collect mobile phone numbers and send off wanted and Mobile Vouchers content.

Over the past few years SMS and and Mobile Vouchers has become a legitimate advertising channel. This is due to the fact that unlike email over the public internet, the carrier who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the South Arican Mobile Marketing Association, as well, has established guidelines and evangelizing the use of the mobile channel for marketers.

Mobile Marketing and Mobile Vouchers via SMS has expanded rapidly in Europe and South Africa

Mobile Marketing and Mobile Vouchers via SMS has expanded rapidly in Europe and South Africa as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers and and Mobile Vouchers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing.

In North America the first cross-carrier SMS shortcode campaign was run by Labatt Brewing Company in 2002. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile and and Mobile Vouchers consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.

SMS services typically run off a short code, but sending text messages to an email address is another methodology. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. The mobile operators vet every application before provisioning and monitor the service to make sure it does not diverge from its original service description.

One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the South Africa.

Mobile Marketing and Cell Phone Marketing in South Africa can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a Mobile Marketing and Cell Phone Marketing in South Africa phone (this is an example of horizontal telecommunication convergence). Second, and a meaning, is meant to describe marketing in a moving fashion - - technology road shows or moving billboards in South Africa.

Mobile Marketing and Cell Phone Marketing in South Africa on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Africa and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.

Over the past few years SMS or Mobile Marketing and Cell Phone Marketing in South Africa has become a legitimate advertising channel. This is due to the fact that unlike email over the public internet, the carrier who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing and Cell Phone Marketing in South Africa Association, as well, has established guidelines and evangelizing the use of the mobile channel for marketers.

Mobile Marketing and Cell Phone Marketing in South Africa via SMS has expanded rapidly in Africa and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Africa for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing and Cell Phone Marketing in South Africa industry with several million advertising SMS sent out every month in Africa..

In South Africa the first cross-carrier SMS shortcode campaign was run by {}. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a Mobile Marketing and Cell Phone Marketing in South Africa domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.

SMS or Mobile Marketing and Cell Phone Marketing in South Africa services typically run off a short code, but sending text messages to an email address is another methodology. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. The mobile operators vet every application before provisioning and monitor the service to make sure it does not diverge from its original service description.

One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.

Contents [hide]
1 Mobile Marketing and Cell Phone Marketing in South Africa via MMS
2 In-Game Mobile Marketing and Cell Phone Marketing in South Africa
3 Mobile Web Marketing in South Africa
4 Mobile Marketing and Cell Phone Marketing in South Africa via Bluetooth
5 Mobile Marketing and Cell Phone Marketing in South Africa via Infrared
6 Location Based Services
7 User Controlled Media
8 Mobile Viral Marketing
9 Future of Mobile Marketing and Cell Phone Marketing in South Africa
9.1 Mobile 3G

Mobile Marketing and Cell Phone Marketing in South Africa via MMS
MMS Mobile Marketing and Cell Phone Marketing in South Africa can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS (Multimedia Message Service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message, with the notable exception of the Apple iPhone. Brands are able to both send (Mobile Terminated) and receive (Mobile Originated) rich content through MMS A2P(Appliation to Person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P (Person to Person).

A good example of MMS Mobile Originated Motorola's ongoing campaigns at House of Blues venues where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.

In-Game Mobile Marketing and Cell Phone Marketing in South Africa
There are essentially four major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games. This means a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games, i.e. games that are very simple and very easy to play. Most mobile games today are such casual games and this will probably stay so for quite a while to come.

Brands are now delivering promotional messages within mobile games or sponsoring entire games to drive consumer engagement. This is known as mobile advergaming or Ad-funded mobile game.

Mobile Web Marketing Mobile Marketing and Cell Phone Marketing in South Africa
 
Google and Yahoo! as displayed on mobile phones Advertising on web pages specifically meant for access by mobile devices is also an option. The MMA (Mobile Marketing and Cell Phone Marketing in South Africa Association) provides a set of guidelines and standards that give the recommended format of ads, presentation, and metrics used in reporting. Google, Yahoo, and other major mobile content providers have been selling advertising placement on their properties for years already as of the time of this writing. Advertising Networks focused on mobile properties and advertisers are also available.

Experts predict that mobile ad campaigns will reflect a more extensive use of SMS-oriented PIN code transactions, increased numbers of WAP sites and a jump in the amount of event- and artist-driven mobile efforts.

“There will likely be more event- and community-specific campaign initiation,” said Peter Diemer, executive vice president of strategy and development of Hip Digital Media, Vancouver, British Columbia, Canada. [According to Peter Diemer, executive vice president of strategy and development of Hip Digital Media in Mobile Marketer's Mobile Outlook 2008[1]

Mobile Marketing and Cell Phone Marketing in South Africa via Bluetooth
The rise of Bluetooth started around 2003 and a few companies in Africa have started establishing successful businesses. Most of these businesses offer "Hotspot-Systems" which consist of some kind of content-management system with a Bluetooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed (i.e. is free of charge). The likely earliest device built for Mobile Marketing and Cell Phone Marketing in South Africa via Bluetooth was the context tag of the AmbieSense project (2001-2004).

Mobile Marketing and Cell Phone Marketing in South Africa via Infrared
Infrared is the oldest and most limited form of Mobile Marketing and Cell Phone Marketing in South Africa. Some African companies have experimented with "shopping window marketing" via free Infrared waves in the late 90s. However, Infrared has a very limited range (~ approx. 10 cm - 1meter) and could never really establish itself as a leading Mobile Marketing and Cell Phone Marketing in South Africa technology.

Location Based Services and Mobile Marketing and Cell Phone Marketing in South Africa
Location-based services (LBS) are offered by some cell phone networks as a way to send custom advertising and other information to cell-phone subscribers based on their current location. The cell-phone service provider gets the location from a GPS chip built into the phone, or using radiolocation and trilateration based on the signal-strength of the closest cell-phone towers (for phones without GPS features). In the RSA, networks do not use trilateration; LBS services use a single base station, with a 'radius' of inaccuracy, to determine a phone's location.

Meantime, LBS can be enabled without GPS tracking technique. Mobile WiMAX technology is utilized to give a new dimension to Mobile Marketing and Cell Phone Marketing in South Africa. The new type of Mobile Marketing and Cell Phone Marketing in South Africa is envisioned between a BS(Base Station) and a multitude of CPE(Consumer Premise Equipment) mounted on vehicle dashtops. Whenever vehicles come within the effective range of the BS, the dashtop CPE with LCD touchscreen loads up a set of icons or banners of individually different shapes that can only be activated by finger touches or voice tags. On the screen, a user has a frame of 5 to 7 icons or banners to choose from, and the frame rotates one after another. This mobile WiMAX-compliant LBS is privacy-friendly and user-centric, when compared with GPS-enabled LBS.

In July 2003 the first Location-Based Services to go Live with all UK mobile network operators were launched.

User Controlled Media IN South Africa
Mobile Marketing and Cell Phone Marketing in South Africa differs from most other forms of marketing communication in that it is often user (consumer) initiated, called Mobile Originated (or MO) message, and requires the express consent of the consumer to receive future communications. A call delivered from a server (business) to a user (consumer) is similarly called a Mobile Terminated (or MT) message. This infrastructure points to a trend set by Mobile Marketing and Cell Phone Marketing in South Africa of consumer controlled marketing communications. See also Push-Pull strategy and smartreply on the nature of Mobile Marketing and Cell Phone Marketing in South Africa in practice by business. Due to the demands for more user controlled media, mobile messaging infrastructure providers have responded by developing architectures that offer applications to operators with more freedom for the users, as opposed to the network-controlled media. Along with these advances to user-controlled Mobile Messaging 2.0 Mobilitrix, blog events throughout the world have been implemented in order to launch popularity in the latest advances in mobile technology. In June of 2007, Airwide Solutions became the official sponsor for the Mobile Messaging 2.0 blog that provides the opinions of many through the discussion of mobility with freedom. [2]

Mobile Viral Marketing Mobile Marketing and Cell Phone Marketing in South Africa Mobilitrix.
According to Pousttchi and Wiedemann (2007), mobile viral marketing is a concept for distribution or communication that relies on consumers to transmit content via mobile communication techniques and mobile devices to other potential consumers in their social sphere and to animate these contacts to also transmit the content. We define such content as mobile viral content; it comprises mobile services or ads. Typically, seeding is used to build volume of initial contacts (i.e., the first generation of “infected” people) by providing the content on high-traffic connection points on the stationary or mobile Internet or by Mobile Marketing and Cell Phone Marketing in South Africa push campaigns. Individuals transmitting mobile viral content are termed communicators whereas individuals receiving such content are termed recipients.

Through specially designed programmes users can send recommendations for mobile content they like to their contact lists. Passa Parola, the Italian version of Meyou, has reached a total of 800000 registered users.By the use of viral marketing alone ,In 2007 in Europe-South Korea -Japan A Viral mobile straight to the end-user mobile integrated campaign for the Delivery of product sales instant from Mobile hand-held devices was Co-Directed By early pioneer Leveious Rolando inconjuction with top Mobile providers with music artists -Djs and Mobile youth street teams that not only drove instant purchases of event tickets sales but also drove the sales of purchase of three different viable youth products to over 200,00 thousand end-users in 8 days. This will be in up-coming 2008 BBC Documentary on the Global mobile market/trends. Leveious Rolando says, In fact, the growth in mobile products such as ringtones, games, and graphics will displace spending on many traditional youth products such as music, clothing, and movies. Radically changes the dynamics of all visual- entertainment and product-services distribution world wide so you can target the end-user diverse youth mind set. Since youth market has historically shown a rapid viral point view which will gain acceptance in the mass market. While emerging markets are proving to be the ideal solution for sustaining revenues in the face of falling average price per unit, analysts said the rapid commercialization of 3G-WiFi services is likely to open up new opportunities in developed markets.

The youth market is at the forefront of technology adoption in the global hand-held devices market. This market segment is leading the way for the adoption of premium content and applications.the less price sensitive early adopters from the 13-25 age group could primarily drive the initial growth global the Key is understanding of how youth culture speak to each other with in context of the Internet-Mobile devices and seeing the trends from culture to culture his model is based on Venn-Diagram of constant morphing and changing in relationship diverse global youth culture the Morphisms of schemes in connection with memetic understanding basic understanding how and the why youth trends-life style drive product as a life style culture.

Mobile Entertainment news article www.mobile-ent.biz 18 September 2007

Future of Mobile Marketing and Cell Phone Marketing in South Africa
According to a survey conducted by a Mobile Marketing and Cell Phone Marketing in South Africa provider, approximately 89% of major brands are planning to market their products through text and multimedia mobile messaging by 2008. One-third are planning to spend about 10% of marketing budgets through Mobile Marketing and Cell Phone Marketing in South Africa. [3] Also, in about 5 years over half of brands are expected to spend between 5% and 25% of their total marketing budget on their Mobile Marketing and Cell Phone Marketing in South Africa. Already, 40% of the firms that responded have implemented this feature for their audiences.

What will and already has given Mobile Marketing and Cell Phone Marketing in South Africa's attraction are: the ability to reach a specific target audience; information about how the user responded to a marketing message; and proof that a message has been received by the user's handset. [4]

Mobile 3G
Mobile 3G & 3GPP: Mobile Marketing and Cell Phone Marketing in South Africa

According to the "Mobile Marketing and Cell Phone Marketing in South Africa Association", The third generation wireless service promises to provide high data speeds, always-on data access and greater voice capacity. The high data speeds enable full motion video, high-speed internet access and video-conferencing, and are measured in Mbit/s. 3G technology standards include UMTS, based on WCDMA technology (quite often the two terms are used interchangeably) and CDMA2000, which is the evolution of the earlier CDMA 2G technology. UMTS standard is generally preferred by countries that use GSM network. The data transmission rates range from 144kbit/s to more than 2 Mbit/s.

Also 3GPP, the scope of 3GPP is to standardize the WCDMA based members of the IMT-2000 family. 3GPP is a grouping of international standards bodies, operators and vendors. 3GPP are based on evolved GSM specifications.
Mobile Marketing and Cell Phone Marketing in South Africa Mobilitrix